Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing. They offer a great way to drive awareness and views to your other video assets, increase engagement and subscribers, and using interactive annotations along with it can also help with rankings in search. Custom end slates can also be used to reinforce your brand or even take the focus away from YouTube’s default related videos end screen.
Typically the way we use outro slates is to annotate to previous videos we’ve done. The subscribe button will generally be there and people can listen to the end of the show while it’s fading out. This is important because, YouTube is paying more and more attention to how much time videos contribute to people’s overall viewing session on YouTube. If your video can do more to send more views and more traffic to your other videos, then your videos will rank better in search and do better for audience retention.
Additionally, viewers may be more inclined to click on subscribe when they are reading some of the titles. They may think to themselves, “This channel is making other good content.” Even if they don’t click on some of the other videos, they’re more likely to subscribe because they have a glimpse of some of the other videos you’ve done.